The Psychology of Packaging: How Custom Box Design Influences Consumer Behavior

The Right Packaging Can Entice Customers to Buy

Investing in custom box design proves to be a remarkably effective strategy in captivating consumers and enticing them to choose your brand. A staggering 72% of Americans acknowledge the pivotal role played by product packaging design in shaping their purchasing decisions. As such, product packaging is more important than ever — especially in competitive industries. If you’re still on the fence about investing in custom packaging, here’s how it will benefit your business.

Exploring the Strategic Advantages of Custom Box Design

Increase Perceived Product Value

Great packaging design signals to consumers that your product is high-quality. Researchers discovered that excellent packaging increases customers’ perception of the product’s value by 45% compared to generic packaging. Not only will you draw in more potential customers with an eye-catching design, but you may be able to charge more based on this increased perceived value.

Enhance Brand Recognition

Custom box design helps consumers identify and bond with your brand. Creating that bond and trust with consumers is imperative, especially with so many brands competing for their attention. Once that relationship is established, consumers are more likely to make repeat purchases with little to no forethought, which can dramatically increase your sales.

Evoke Emotion

Emotion is extremely important to the buying process, and custom box design can help you tap into that. Emotional reactions are 3,000 times quicker than rational thought. So, if you can harness positive emotion within your packaging, you’re more likely to make a sale.

But, how do you evoke a positive emotion through packaging? Here are a few considerations to keep in mind when designing your packaging:

  • Color psychology: Colors can evoke certain emotions. For example, warm colors like red and orange can convey excitement and energy, while cool colors like blue and green may create a sense of calm. Consider the emotions you want to evoke and choose colors carefully.
  • Typography: Fonts and typography can influence the mood of your consumers. Bold and playful fonts may convey a sense of fun, while elegant script fonts will evoke sophistication.
  • Shape and structure: Believe it or not, the physical shape of your packaging can influence emotions. Unique and innovative shapes can capture attention and create a sense of excitement or curiosity.

Of course, these considerations all come with their own nuances. That’s why it’s imperative to work with an experienced packaging manufacturer to ensure your packaging is optimized for your unique needs.

Appeal to Consumer Values

In the same vein as evoking emotion, custom packaging design can help you appeal to consumer values and gain their trust. For example, more consumers are becoming concerned about the environment, and they’re looking to brands to make sustainable changes. Using sustainable packaging materials — like corrugated board — can help you cater to this desire and further establish trust with potential customers. Simply working with an FSC-certified packaging manufacturer can ensure the FSC logo is on your packaging, signaling to consumers that your brand cares about sustainability.

Need Help with Custom Box Design? Reach Out to Tyoga Container

If you’re considering a new custom box design, trust the experts at Tyoga Container to make it happen. For over 50 years, we’ve been solving the most challenging packaging needs. From initial design to final shipment, we’ll be there to help you create the perfect packaging for your brand.

Our facilities have state-of-the-art equipment and the most experienced team, which allows us to go beyond the basics and meet your exact expectations. When you work with us, you get a team of people that’s dedicated to your success. You’ll also get your packaging when you need it thanks to our fast and flexible factories.

Experience the Tyoga Container Difference

Ready to learn more about what we can do for you? Reach out to us here.