The Importance of a Great Unboxing Experience
When customers are shopping for a new product, the first thing they do is read product reviews. However, many consumers want a more in-depth look at what they are getting. These consumers will seek out online unboxing videos, which have a major impact on whether or not they buy the product.
An impressive 42.2% of customers find reviews to be influential in purchasing a product, and another 13% look to unboxing videos to determine if it is a trustworthy product. Unboxing content can add a lot of value to your marketing efforts. In fact, 42% of marketers hire content creators to make these videos.
A great unboxing experience delights your customers and can make them more likely to buy from your brand in the future and recommend your products to others.
Now that you understand the importance of the unboxing experience, how do you elevate it for your customers?
Use High-Quality Packaging Materials
A great unboxing experience starts with a high-quality box. If your packaging arrives dented or off-putting in any way, that damages customers’ perception of your brand. Worse, if your packaging doesn’t adequately protect your products, they’ll arrive damaged, which hurts your reputation with the consumer.
It is best to invest in custom packaging that is fitted to your products. This better protects your products and ensures that they arrive safely. For extra protection, you can add die cuts that keep your products in place during shipment.
Customize Your Packaging with Graphics and Text
If you were a customer who ordered something online, what would make you feel most valued? A generic cardboard box, or attractive, custom packaging? With the rise of online shopping, custom packaging makes people feel more connected to your brand and excited to open the package. After all, attractive packaging stimulates the parts of the brain responsible for reward-seeking. Finding a packaging provider with the capability to customize your box with your brand colors, logos, and messaging can drive sales and keep customers coming back.
Use Sustainable Materials
With sustainability being so important to consumers now, it can greatly influence who people buy from. Consumers want to buy from brands that are eco-friendly, and sustainable packaging materials are a great way to start. In fact, 86% of consumers among younger generations showed a willingness to pay more for sustainable packaging.
Advertising your sustainability efforts makes consumers feel better about buying from your brand and could potentially lead to repeat purchases.
Offer a Bonus Pack or Bundle with an In-Box Coupon
Who doesn’t love a discount? Studies show that offering bonus packs or bundles may increase sales by up to 73%. Simply adding a note inside the box with a code for a bonus pack or bundle could greatly improve the customer experience, and entice them to make another purchase.
Add a Free Gift
How can you make your customers’ day? Add a free gift! Coordinating free gifts or samples you send with the items they’ve already purchased is a great way to add some specialization to their packaging while also making their day.
A Great Unboxing Experience Starts with an Experienced Packaging Provider
Tyoga Container has decades of experience in packaging and shipping materials. Whether you want your shipping boxes to be more colorful, lighter, stronger, or more cost-effective, we have what you need. Our multicolor printing capabilities allow us to print high-quality custom graphics while our state-of-the-art equipment delivers the cleanest cuts and neatest folds. Your packaging and shipping materials are fully customizable and made to protect your products.
Contact our experts to get started on your custom packaging project today.
