Wow Customers and Keep Them Coming Back for More with Custom Subscription Packaging
Subscription boxes have experienced a boom in recent years and the market is expected to be worth $62.89 billion by 2027. With hundreds of subscription boxes for customers to choose from, competition can be fierce to acquire and retain patrons. That’s where custom subscription packaging comes in. Done right, it can help you increase your brand awareness and keep customers coming back for more.
Tips for Creating Attention-Grabbing Subscription Packaging
1. Choose the Right Material
When you’re creating custom subscription packaging, one of the best materials to use is corrugated cardboard. It’s lightweight, meaning you’ll save on transportation and logistics costs. It’s also extremely protective, which will reduce the likelihood of breakage and returns. Additionally, corrugated cardboard is made from a renewable resource. Consumers are looking for brands to be more eco-friendly, making corrugated cardboard the perfect choice for your packaging.
2. Set a Budget — and Stick to it
It’s imperative to set a budget for your boxes before you begin the design process. Every custom packaging element you add will increase manufacturing costs. If your business can’t absorb these costs, you’ll have to pass it onto your customers, which may put off price-conscious consumers.
3. Design Around Your Products
Loose products rolling around in a box will likely turn off your customers, or even result in breakage and returns. Using die cuts designed for your specific products gives your brand a more elevated and professional feel.
4. Use Custom Graphics and Colors to Your Advantage
A plain brown box might get your product from Point A to Point B, but it’s not going to wow your customer. Printing your box with custom graphics and colors can make your box stand out and create a lasting impression on your customers. Additionally, it can grab the attention of everyone in the supply chain, increasing your brand awareness.
5. Work With a Quality Subscription Packaging Manufacturer
The last thing you want is to run out of your subscription packaging. That’s why it’s important to partner with a trusted, quality packaging manufacturer that can deliver on time. You’ll need to consider their capabilities, turnaround times, and minimum order quantities to see if they align with your needs.
Choose Tyoga Container to Create Your Custom Subscription Packaging
With decades of experience, Tyoga Container is uniquely positioned to create your stunning subscription packaging. Our multicolor direct printing services ensure your graphics draw attention along the logistics chain and delight consumers upon arrival. Additionally, our rotary and flatbed die cutting technology allows us to create boxes and internal packaging suited to your specific product. Die cuts help better protect your packaging during shipment, and may help you save on customer return costs.
Quality packaging is of utmost importance to the Tyoga Container team. That’s why we maintain an ISO 9001:2015 certification, which holds us to high standards. This certification shows that we’ve demonstrated our ability to consistently provide products and services that meet customer and regulatory requirements and that we aim to enhance customer satisfaction through effective application of the system.
Additionally, we go above and beyond to provide our customers with the best customer service. We look for ways to say yes to you and no to complexity, making it easy and enjoyable to do business with us. Our people go above and beyond to be knowledgeable, friendly, and always accessible.
Ready to Get Started on Your Custom Subscription Packaging?
When you’re ready to create custom packaging, we’re here to help. Contact our helpful team for more information.